MarkTag SDK Documentation

Welcome to the MarkTag SDK documentation. MarkTag helps businesses overcome the challenges of modern web analytics - particularly ad blockers that prevent traditional analytics tools from capturing complete data - ensuring you get accurate insights about your marketing performance.

What is MarkTag SDK?

MarkTag SDK provides tracking libraries for capturing user interactions, conversions, and behavioral data across websites and mobile applications. Start with client-side implementation for quick setup, then upgrade to server-side when you need complete data accuracy that bypasses ad blockers.

Key Benefits

🎯 Complete Data Capture

Get all your analytics data, even when ad blockers are active (with server-side implementation)

🔒 Overcome Tracking Blockers

Bypass ad blockers to get the complete picture of your analytics

📈 Enhanced Attribution

Clear insights into campaign performance and ROI across all marketing channels

⚡ Easy to Start

Begin with client-side tracking using just one script tag, upgrade to server-side when needed

Available Platforms

Choose your platform to get started with MarkTag SDK:

🌐 Web SDK

JavaScript/TypeScript

For websites and web apps

Quick Start

1. Set Up Your Container

Before implementing any SDK, you need to set up your MarkTag container:

1. Log in to Markopolo Dashboard
2. Navigate to Data room section
3. Create a new Data Source
4. Choose your implementation:
   • Client-side MarkTag: Quick setup with a simple script tag (great for getting started)
   • Server-side MarkTag: Complete data capture that bypasses ad blockers (upgrade when ready)

2. Install and Configure

Add the Web SDK to your site via script tag or npm package. See Installation for details.

3. Start Tracking

Begin tracking events with simple API calls:

// Example for Web SDK
mtag('event', {
  type: 'Purchase',
  value: 99.99,
  currency: 'USD',
  products: [
    {
      id: 'product-123',
      name: 'Product Name',
      price: 99.99,
      quantity: 1
    }
  ]
});

Common Use Cases

• E-commerce: Track purchases, cart additions, checkouts
• SaaS: Monitor signups, feature usage, subscriptions
• Content: Measure engagement, video views, downloads

Need Help?

• 📚 Read the Introduction to understand MarkTag
• 🚀 Follow the Getting Started Guide
• 📧 Contact support: support@markopolo.ai
• 💬 Join our Developer Community

Not What You're Looking For?

If you need to programmatically manage advertising campaigns or access analytics data via API, check out our Partners API Documentation instead.