Custom Events

Custom events let you track any interaction specific to your app. They appear in analytics but are not used by Markopolo for platform features like campaign optimization or product sync.

Event Naming (PascalCase)

Custom event names must be PascalCase, same as pre-defined events:

mtag('event', { type: 'VideoPlayed' });
mtag('event', { type: 'LessonCompleted' });
mtag('event', { type: 'ProjectCreated' });

Usage

mtag('event', {
  type: 'YourCustomEventName',  // PascalCase required
  email: 'user@example.com',   // Optional — include when available
  phone: '+13425784032',       // Optional
  parameter1: 'value1',
  parameter2: 'value2',
});

Examples

Media & Content

mtag('event', {
  type: 'VideoPlayed',
  email: 'user@example.com',
  video_id: 'VID-12345',
  video_title: 'Product Demo',
  video_duration: 120,
});

SaaS & Apps

mtag('event', {
  type: 'ProjectCreated',
  email: 'user@example.com',
  project_id: 'PROJ-123',
  project_type: 'marketing',
});

E-Learning

mtag('event', {
  type: 'LessonCompleted',
  email: 'student@example.com',
  course_id: 'COURSE-101',
  lesson_id: 'LESSON-5',
  quiz_score: 85,
});

Custom vs Pre-defined Events

	Custom Events	Pre-defined Events
Platform Features	No	Yes
Naming	PascalCase	PascalCase
Schema	Any structure	Suggested schema
Analytics	✅	✅