What is MarkTag?

MarkTag is a tracking solution that helps businesses capture complete analytics data from their websites and apps. With ad blockers preventing traditional analytics from working properly, MarkTag ensures you get the accurate insights you need to understand your marketing performance.

The Problem MarkTag Solves

Getting accurate analytics data has become increasingly difficult:

• Ad blockers prevent tracking - Popular ad blockers now block analytics tools, leaving gaps in your data
• Incomplete analytics - Missing visitor data means you can't see the full customer journey
• Lost marketing insights - Without complete data, you can't see which campaigns actually drive results

How MarkTag Works

Server-side MarkTag

Server-side MarkTag uses your own domain to set first-party cookies. By routing tracking through a subdomain like mtag.yoursite.com, the cookies come from your domain - not an external tracking service. Ad blockers can't distinguish these from your regular site cookies, so they don't block them. Result: you capture complete analytics data from every visitor.

Setting this up requires adding a CNAME record to your DNS and installing our SDK. Once configured, all tracking automatically flows through your domain.

Client-side MarkTag

Client-side MarkTag is the easiest way to get started - just add our script tag and start tracking immediately. It works like traditional analytics tools, using third-party cookies from our tracking domain. While some data may be blocked by ad blockers, it's perfect for quickly testing MarkTag and understanding its value.

When you're ready for complete data capture, upgrading to server-side is straightforward. Your tracking code stays the same - only the underlying routing changes.

Both Options Include

• Single tracking ID across all marketing platforms
• Same SDK and event tracking API
• Visual configuration tools
• Real-time data processing

Key Benefits

Better Data Quality

• Accurate tracking - Captures every user action precisely
• No data loss - Ensures all interactions and conversions are recorded
• Improved attribution - Know exactly which campaigns drive results

Easier Implementation

• One code for all platforms - No need for multiple tracking scripts
• No-code options - Built-in solutions for Shopify and WooCommerce
• Visual setup tool - Configure tracking without writing code

Deeper Insights

• Customer behavior analysis - Understand how visitors interact with your site
• Cross-platform consistency - Same data across all marketing channels
• Real-time reporting - Get insights as they happen

Platform-Specific Features

Shopify

• No-code installation through our app
• Automatic tracking of purchases, checkouts, and conversions
• Works without Shopify Plus or custom checkout code
• Handles all technical setup automatically

WooCommerce

• Dedicated WordPress plugin
• Simple one-click installation
• Automatic conversion event tracking
• Full integration with WooCommerce features

Understanding 1st Party vs 3rd Party Cookies

3rd Party Cookies

• Set by domains other than the website you're visiting
• Example: When you visit example.com, a script from analytics.com sets a cookie
• Commonly used by analytics tools, advertising platforms, and social media widgets
• Increasingly blocked by ad blockers and browser privacy features
• Can track users across multiple websites

1st Party Cookies

• Set by the same domain you're visiting
• Example: When you visit example.com, example.com sets the cookie
• Used for site functionality like login sessions, preferences, and shopping carts
• Generally not blocked by ad blockers since they're essential for website operation
• Can only track activity within that specific domain

Why MarkTag Matters Now

Getting complete analytics data is harder than ever:

• Ad blockers are everywhere, blocking traditional analytics tools
• 3rd party tracking scripts are increasingly restricted
• Incomplete data means you're making decisions blind
• Marketing budgets are wasted without proper attribution

MarkTag ensures you get the complete picture of your marketing performance, giving you the accurate data you need to make informed decisions and optimize your campaigns.