Event Tracking Overview

MarkTag supports three types of events:

Type	Setup	Platform Features	Naming
Pre-defined	Required	Yes — product sync, campaigns, attribution	PascalCase
Custom	Required	No — analytics only	PascalCase

Pre-defined Events

Standardized events that integrate with Markopolo platform features:

• ViewItem → Product catalog sync
• Purchase → Revenue attribution
• AddToCart → Cart abandonment campaigns

mtag("event", {
  type: "Purchase",
  email: "customer@example.com",
  value: 99.99,
  currency: "USD",
  products: [{ id: "SKU-123", name: "Product Name", price: 99.99, quantity: 1 }],
});

→ View all pre-defined events

Custom Events

Track any interaction not covered by pre-defined events. Analytics only.

mtag("event", {
  type: "RecipeFavorited",
  email: "user@example.com",
  recipe_id: "RCP-456",
});

→ View custom events