Automatic Events

Automatic events are tracked by MarkTag SDK without any additional code from your side. These events start firing immediately when you add the MarkTag script to your site's header - no configuration, no additional code, no setup required.

Key Characteristics

Zero Setup Required: Simply add the MarkTag script to your header and these events start firing
Immediate Activation: Events begin tracking the moment the page loads
No Frontend Changes: You don't need to modify any of your existing code
Always Active: These events cannot be disabled individually

Benefits

Instant Analytics - Get immediate insights without any implementation work
Baseline Metrics - Automatically track core user behaviors
Consistent Data - Standardized tracking across all pages with MarkTag
Performance Optimized - Minimal impact on page performance

Automatically Tracked Events

The following events are automatically captured by MarkTag:

Event	Description	When it fires
`page_duration`	Tracks how long a user stays on a page	Periodically while user is on the page
`scroll_milestone`	User reaches scroll milestones	At defined scroll depths (e.g. 25%, 50%, 75%)
`mouse_click`	User clicks anywhere on the page	On any mouse click
`rage_scroll`	Indicates frustrated scrolling behavior	When rapid back-and-forth scrolling is detected
`product_zoom`	User zooms on a product image	When zooming product images
`mouse_movement`	Mouse movement/trajectory data	During mouse movement (may be throttled)

Verifying Automatic Events

To confirm automatic events are being tracked:

Check Browser Console Verify that MarkTag has loaded by looking for this ASCII art in your console:

░█▄█░█▀█░█▀▄░█░█░▀█▀░█▀█░█▀▀
░█░█░█▀█░█▀▄░█▀▄░░█░░█▀█░█░█
░▀░▀░▀░▀░▀░▀░▀░▀░░▀░░▀░▀░▀▀▀

If you see this logo, MarkTag has successfully loaded and automatic events are now tracking.

Use Browser Developer Tools
- Open Network tab
- Filter for MarkTag requests
- Verify events are being sent
Check Markopolo Dashboard
- Log into your Markopolo account
- Navigate to Data Room > Events
- View real-time event stream

Important Notes

Automatic events respect user consent settings configured during initialization
Some events like mouse_movement may be throttled to optimize performance
All automatic events include standard metadata like page URL, timestamp, and session information

Comparison with Other Event Types

Unlike automatic events:

Pre-defined Events require frontend implementation but integrate with Markopolo's platform features
Custom Events require implementation and are used for analytics only

Next Steps

Implement Pre-defined Events for platform-optimized tracking
Create Custom Events for unique business metrics
Return to Overview to learn about all event types

Automatic Events ​

Key Characteristics ​

Benefits ​

Automatically Tracked Events ​

Verifying Automatic Events ​

Important Notes ​

Comparison with Other Event Types ​

Next Steps ​